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Navigating Change: Why Cause Matters: Aligning Loyalty in Purchase Decisions
What lies ahead for businesses dependent on e-commerce and local sales in a time when destination travel remains uncertain? Is there data, case studies, and success stories to draw from out of tumultuous 2020 that highlight how a business can successfully navigate the new normal? How can businesses of all types use and promote loyalty to retain current customers and attract new ones?

Speakers in this session will discuss what they have done to hang on to current customers through loyalty incentives or marketing and how new research is showing that customers are using loyalty and other factors to influence their purchase decisions.

• Values-based marketing to core and expanded audiences
• Loyalty program success stories
• New data from POW about loyalty

Aug 13, 2020 12:00 PM in tz.US/Mountain

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